Radu Apostolescu
Co-founder eMAG, Clario Ophthalmology, partner Abis Studio. Passionate about building systems that solve real operational challenges.
Why?
I have to admit, I am obsessed with the quality of client communication. I believe it is one of the most critical aspects of a patient's experience and, crucially, something they can evaluate firsthand. Even the quality of the medical care itself is largely perceived through the lens of the doctor's communication style.
I've listened to well over a thousand calls to understand how patients frame their questions and how we can respond better. I wrote scripts and designed conversation workflows—but I never had an objective tool to measure them. I had to rely on impressions and gut feeling.
Although I started with the idea of qualitative analysis for reception calls, I quickly realized we were losing over 10% of our callers. They were largely invisible due to the limitations of standard phone systems. It takes iron discipline to dig through PBX logs looking for missed opportunities; nothing about it is user-friendly.
That's how KPFY was born. Not as a product idea, but as a personal need to understand what was happening and to shape communication through real data, not guesswork.
KPFY?
It's a generous play on letters derived from KPI and the desire to objectively measure performance. KPFY emerged as a verb that «extracts» KPIs from any interaction. KPFY your... everything. :) It is now a registered trademark; the challenge now is to turn it into a brand.
What we are building
KPFY solves the challenges faced by the team that shapes the first impression—the reception desk, the call center, and the frontline of patient and client communication.
Real-time visibility
A live picture of everything happening on your phones. Who is talking, who is available, what is being missed — right now, not in yesterday's report.
Continuous training
Shaping the right conversation patterns through objective AI analysis. Operators get feedback based on data, not subjective impressions. Scripts are measured, not assumed.
Gamification
Something unexpected happened: team members became genuinely curious about how they perform. Scores, trends, comparisons — they check daily. Improvement became self-driven.
Everything we build is grounded in the reality of a premium-positioned clinic. Not theoretical features — solutions that work because we use them ourselves, every day.
Curious how it works?
See KPFY in action with real data from a real clinic. No slides, no promises — just the actual platform.
Book a Demo